Why Hence AI
See it work
Every trend reads the same way, so you can judge it in a minute.
Act in 6 months, plan for 2 years, or keep an eye on it. Some can wait, and we say which.
Well-evidenced: several independent publishers agree. Developing signal: real but thin. Watch, don't bet.
In plain words, saying no more than the sources do.
One concrete step, so you know where to start.
Every publisher behind it, and whether it is independent.
Who it is for
The problem
Most changes don't arrive as news. They arrive as a lost customer, a fine or a slow quarter.
What you get
The same four things for every trend, so you can judge each one in a minute.
A filter built on your business, its size and its region: what matters, what to watch, and what can safely wait.
Every trend says when it matters: act in the next 6 months, plan for the next 2 years, or keep an eye on it.
Each trend ends with a first move you can start on. The plan then orders the moves and says who does what, so “interesting” becomes a decision.
One sentence in. A few minutes later, a briefing you can read in minutes, with every source linked. No research team, no expensive report.
How it works
Right after you click, you watch every source opened and every claim checked. It takes 2 to 4 minutes.
Screens from the app. The example is a real briefing for a small accounting firm in Manchester, run on 25 October 2026.
We show our work
Open any trend to see where it came from and how strong the evidence is.
Scored by an independent judge on fixed example businesses: UK · mid-size law firm, US · small specialty coffee shop, Brazil · payments startup, UAE · mid-size property developer, Japan · small ramen chain, Germany · Mittelstand industrial automation, Australia · wine producer and Europe Fortune-500 retailer. We rerun it after every change.
Why not just a feed or a report?
Typical shapes of each kind of product, not any one company.
Pricing
A consultant's market scan costs hundreds or thousands, and a research report about $500.
$29
one payment, one business, no account
Everything we find for your business, to keep. A new briefing later is a new one-time payment.
$15 / month
5 briefings a month
For one person who checks a few markets a month.
$29 / month
15 briefings a month
Every feature, for a handful of businesses or clients each month.
$59 / month
40 briefings a month
Every feature, with room for an agency or consultancy with many clients.
Subscriptions need an account, so you can see your credits and every business you have run. Prices in US dollars.
Questions
A chat assistant answers from memory and can sound sure when it is not. Hence AI reads current sources for your business, checks each claim against them and shows the sources. Questions you ask are answered only from that evidence.
News, trade press, regulators and other pages we search and read for your business, plus our own dated record of publisher headlines. Every trend lists its publishers.
Trends are signals, not forecasts. What we promise is that you can see the evidence and how strong it is. We test ourselves on fixed example businesses and publish the scores.
Each trend shows how long it has been in the news and whether it comes back yearly. Where the record is too thin to say, we do not guess.
Yes. Every trend has a first move, and the plan orders the moves by when they matter, with who does them and roughly how many working days.
We say so. Small or very local businesses get fewer well-evidenced trends, and weaker findings are labelled as developing signals.
Yes. It reads the place you name, in the local language, and looks for that market's rules. Coverage is thinner in smaller markets, and we show that.
No. A full briefing has one price. Company size still changes the briefing itself: a startup and an enterprise care about different things, so we judge relevance for the size you pick.
If you want to understand one business, buy the one-time briefing. If you run briefings for many businesses or clients each month, a subscription gives you monthly credits. One credit is one new business briefing.
It is used only to research and write your briefing. Parts of it are sent to the AI models and search services that do that work, never with your name, email or IP address. Please do not include personal details about people. You can delete everything we stored for your business at any time. The privacy page (link at the bottom) explains it all.
A minute to describe. A few minutes to read.