How Hence AI works, and what you can rely on
We'd rather tell you what we're sure of than sound sure of everything.
Your description becomes a brief: who you serve, where, and what could change your position.
News, web and the sources we monitor, read in full where possible. Every trend lists its publishers.
Wording is matched to what sources say. Unsupported figures are removed from trends. A judge tests relevance to you.
Trends, impact and a plan, each one traceable back to the evidence behind it.
Two honest labels
Every trend carries one, so you know how much weight to give it.What we promise
Limits you should know
Niche or very local businesses get thinner evidence, and non-English markets are covered less well.
The impact scores and the plan are our judgement, written by AI from the evidence. They are suggestions to weigh, not measurements.
Trends are signals to inform your judgment, not forecasts. You know your business best.